Detroit, Michigan, December 3, 2025
The Downtown Detroit Partnership has launched the ’25 Days of December’ campaign, a month-long initiative aimed at supporting over 290 small businesses in downtown Detroit. The campaign, starting on Small Business Saturday, includes activities like the Downtown Holiday Adventure Card and a holiday character hunt, providing shoppers with incentives and chances to win prizes while promoting local businesses. Other festive events are also planned throughout December.
Detroit Celebrates ’25 Days of December’ to Boost Small Businesses
Detroit, Michigan – The Downtown Detroit Partnership has launched the inaugural “25 Days of December” campaign, a month-long initiative designed to support over 290 small businesses in the downtown area. Kicking off on November 29, which coincided with Small Business Saturday, the campaign will continue through December 23, 2025.
Key Features of the Campaign
- Downtown Holiday Adventure Card: Shoppers can obtain this card at participating businesses or The Rink at Campus Martius Park. Each purchase at a participating business earns a scratch-off sticker revealing an instant incentive or promotion. After seven purchases, cards can be submitted at the GW Home store on Woodward Avenue for a chance to win one of three prize packages, including a grand prize of a $5,000 shopping spree at GW Home.
- Holiday Character Hunt & Photo Contest: Every Saturday from November 29 through December 20, a new character will appear downtown. Participants can find the character, snap a festive photo, and share it on social media for a chance to win unique Detroit prize packages.
Additional Holiday Events in Detroit
- Magic of Lights – 2025: A dazzling, drive-through holiday lights experience featuring favorite holiday scenes and characters of the season using the latest LED technology and digital animations. The event runs from December 2, 2025, to January 3, 2026.
- Winter at The Station: From December 2 to December 28, Michigan Central Station transforms for the second annual Winter at The Station, featuring festive décor, local artists, hands-on activities, and curated local food, drinks, and gifts.
- Downtown Detroit Markets: A curated collection of limited-time pop-ups featuring local brands, including apparel, handmade accessories, home goods, and wellness products. The markets are open from December 1 to December 23, 2025, at Cadillac Square.
Background
The “25 Days of December” campaign reflects the Downtown Detroit Partnership’s mission to foster opportunities, connections, and growth among small businesses while delivering memorable, family-friendly experiences throughout the holiday season. Supported by community partners such as Diversified Members Credit Union, Community Foundation of Southeast Michigan, and GW Home, the initiative showcases the resilience and innovative spirit of local entrepreneurs.
For more information on the “25 Days of December” campaign and other holiday events in Detroit, visit the Downtown Detroit Partnership’s official website.
FAQ
What is the “25 Days of December” campaign?
The “25 Days of December” campaign is a month-long celebration initiated by the Downtown Detroit Partnership to support over 290 small businesses in downtown Detroit. The event runs from November 29 through December 23, 2025.
How can I participate in the Downtown Holiday Adventure Card?
Shoppers can obtain the Downtown Holiday Adventure Card at participating businesses or The Rink at Campus Martius Park. Each purchase at a participating business earns a scratch-off sticker revealing an instant incentive or promotion. After seven purchases, cards can be submitted at the GW Home store on Woodward Avenue for a chance to win one of three prize packages, including a grand prize of a $5,000 shopping spree at GW Home.
What other holiday events are happening in Detroit?
Additional holiday events in Detroit include Magic of Lights – 2025, Winter at The Station, and Downtown Detroit Markets. These events offer festive activities, local vendors, and holiday-themed experiences throughout December.
Key Features of the “25 Days of December” Campaign
| Feature | Description |
|---|---|
| Downtown Holiday Adventure Card | Shoppers can obtain this card at participating businesses or The Rink at Campus Martius Park. Each purchase at a participating business earns a scratch-off sticker revealing an instant incentive or promotion. After seven purchases, cards can be submitted at the GW Home store on Woodward Avenue for a chance to win one of three prize packages, including a grand prize of a $5,000 shopping spree at GW Home. |
| Holiday Character Hunt & Photo Contest | Every Saturday from November 29 through December 20, a new character will appear downtown. Participants can find the character, snap a festive photo, and share it on social media for a chance to win unique Detroit prize packages. |
| Magic of Lights – 2025 | A dazzling, drive-through holiday lights experience featuring favorite holiday scenes and characters of the season using the latest LED technology and digital animations. The event runs from December 2, 2025, to January 3, 2026. |
| Winter at The Station | From December 2 to December 28, Michigan Central Station transforms for the second annual Winter at The Station, featuring festive décor, local artists, hands-on activities, and curated local food, drinks, and gifts. |
| Downtown Detroit Markets | A curated collection of limited-time pop-ups featuring local brands, including apparel, handmade accessories, home goods, and wellness products. The markets are open from December 1 to December 23, 2025, at Cadillac Square. |
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Author: STAFF HERE DETROITMI WRITER
DETROIT STAFF WRITER The DETROIT STAFF WRITER represents the experienced team at HEREDetroitMI.com, your go-to source for actionable local news and information in Detroit, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Movement Electronic Music Festival, Detroit Grand Prix, and America's Thanksgiving Parade. Our coverage extends to key organizations like the Detroit Regional Chamber and Focus HOPE, plus leading businesses in automotive and healthcare that power the local economy such as General Motors, Ford Motor Company, and Henry Ford Health. As part of the broader HERE network, including HEREGrandRapids.com, HERENorthville.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
