Detroit, Michigan, January 31, 2026
Detroit-based BeReal, a social networking platform targeting Gen Z, has been acquired by French mobile games publisher Voodoo for €500 million. This acquisition aims to drive growth by leveraging BeReal’s unique focus on authenticity in social media. Founded in 2020, BeReal has seen rapid user growth, reaching 13 million active daily users by February 2023. Voodoo’s strategy to diversify its offerings with this acquisition highlights the increasing overlap between the gaming and social media sectors, particularly among younger audiences.
Detroit, Michigan – Gen Z Social Networking Platform Acquires Data Consulting Startup
Detroit-based Gen Z social networking platform BeReal has been acquired by French mobile games publisher Voodoo for €500 million, marking a significant expansion into consumer apps beyond gaming.
The acquisition aims to leverage BeReal’s authenticity-focused social media platform to drive growth and innovation within Voodoo’s portfolio. BeReal, founded in 2020, gained widespread popularity in early 2022, particularly among college students, and had over 10 million active daily users by late August 2022. As of February 2023, the app’s user base grew to 13 million active daily users and 47.8 million active monthly users.
Voodoo, established in 2013, is known for its mobile games and apps aimed at entertaining a global audience. The acquisition of BeReal signifies Voodoo’s strategic move to diversify its offerings and tap into the social media market, especially targeting the Gen Z demographic.
BeReal’s unique approach to social media, emphasizing authenticity and real-time sharing, has resonated with younger audiences seeking genuine online interactions. The platform’s growth and user engagement made it an attractive acquisition for Voodoo, aiming to expand its reach and influence in the social media landscape.
The deal is expected to enhance Voodoo’s presence in the social media sector, providing new opportunities for growth and innovation. BeReal will continue to operate under its brand, integrating Voodoo’s resources to further develop its platform and user experience.
Key Features of BeReal and Voodoo Acquisition
| Feature | Details |
|---|---|
| BeReal’s Focus | Authenticity in social media interactions |
| Voodoo’s Background | Mobile games publisher established in 2013 |
| Acquisition Value | €500 million |
| BeReal’s User Base | 13 million active daily users as of February 2023 |
| Acquisition Date | June 2024 |
Frequently Asked Questions (FAQ)
What is BeReal?
BeReal is a social media platform that emphasizes authenticity by encouraging users to share real-time photos without filters or edits, aiming to provide a more genuine online experience.
Who acquired BeReal?
BeReal was acquired by Voodoo, a French mobile games publisher, for €500 million.
When was BeReal founded?
BeReal was founded in 2020 and gained widespread popularity in early 2022.
How many users does BeReal have?
As of February 2023, BeReal had 13 million active daily users and 47.8 million active monthly users.
What is Voodoo’s background?
Voodoo is a mobile games publisher established in 2013, known for creating mobile games and apps aimed at entertaining a global audience.
What does this acquisition mean for BeReal?
The acquisition by Voodoo is expected to provide BeReal with additional resources to further develop its platform and enhance user experience, while continuing to operate under its brand.
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