Detroit, February 1, 2026
Shinola has introduced a limited-edition watch, the Hockeytown Runwell 41mm, to commemorate the Detroit Red Wings’ 100th anniversary. This exquisite timepiece features a cardinal red dial and pays tribute to the team’s history with bespoke numerals and a special accent representing their Stanley Cup victories. Priced at $750, only 500 pieces are available, contributing to Shinola’s ongoing commitment to Detroit’s manufacturing legacy. Presale begins on February 4, with select watches available in-store shortly after.
Detroit: Shinola Unveils Limited-Edition Red Wings Watch
Shinola, the renowned luxury brand based in Detroit, continues to make waves in the market with the unveiling of a limited-edition timepiece in honor of the Detroit Red Wings’ 100th anniversary. This unique watch, known as the Hockeytown Runwell 41mm, celebrates not only the legacy of the Red Wings but also showcases Shinola’s commitment to high-quality craftsmanship and local manufacturing.
The Hockeytown Runwell watch is designed and assembled in Detroit, featuring a striking cardinal red dial complemented by bespoke numerals. Underneath the iconic Shinola logo, the word “Hockeytown” replaces “Detroit,” firmly rooting this timepiece in the team’s history. A noteworthy silver accent at the 11 o’clock position pays tribute to the Red Wings’ impressive 11 Stanley Cup victories, while the custom caseback features the beloved Winged Wheel nestled within the Hockeytown Centennial logo.
Shinola’s Commitment to Detroit
Since its founding in 2011, Shinola has been a champion for revitalizing Detroit’s rich manufacturing tradition. Located in the historic Argonaut Building, the company’s watch factory employs skilled artisans dedicated to hand-assembling timepieces. This not only preserves a legacy of craftsmanship but also contributes to the economic resurgence of Detroit, demonstrating the positive impact that well-supported, locally-driven businesses can have in the community.
About the Detroit Red Wings
Established in 1926, the Detroit Red Wings are one of the six original teams of the National Hockey League (NHL). Over the years, they have built a legacy of excellence, securing 11 Stanley Cup championships. This remarkable history makes them a beloved franchise in the world of professional sports, akin to the deep roots found in many Detroit businesses that embody perseverance and determination.
Availability and Pricing
The limited edition Hockeytown Runwell 41mm watch is restricted to just 500 pieces, each priced at $750. Presale for the timepiece kicks off on February 4, providing interested customers with the chance to secure one of these collector’s items. For those looking to get their hands on one sooner, a select number of watches are currently stocked at Shinola’s Woodward and Canfield locations in Detroit. Additionally, fans can explore a Detroit Red Wings memorabilia pop-up hosted at the Shinola Canfield store from January 31 through February 7.
Shinola’s Legacy in Detroit
Besides the Hockeytown Runwell watch, Shinola has a history of unique collaborations, including the Wright Brothers Limited Edition watch and bicycle introduced in 2013. These initiatives not only celebrate American history and culture but also reinforce Shinola’s mission to inspire a sense of pride in American-made goods. Through such efforts, Detroit’s image as a hub of entrepreneurial innovation continues to grow, attracting investments and fostering an environment of creativity.
Contact Information
For more details on the Hockeytown Runwell 41mm watch and to participate in the presale, interested customers can visit Shinola’s official website or reach out to their customer service for inquiries.
About Shinola
Shinola is an American lifestyle brand based in Detroit, Michigan, that produces a variety of products including watches, bicycles, leather goods, clocks, home goods, and jewelry. Committed to reviving American manufacturing and craftsmanship, Shinola is a driving force behind Detroit’s economic development and global reputation.
About the Detroit Red Wings
The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan, competing in the National Hockey League (NHL). As one of the original six teams, they boast a storied history and a legacy of success with 11 Stanley Cup championships to their name.
FAQ
What is the Hockeytown Runwell 41mm watch?
The Hockeytown Runwell 41mm watch is a limited-edition timepiece created by Shinola to celebrate the Detroit Red Wings’ 100th anniversary. It features a cardinal red dial, bespoke numerals, and a custom caseback with the Winged Wheel and Hockeytown Centennial logo.
How many watches are available?
Only 500 units of the Hockeytown Runwell 41mm watch are available, making it a rare collector’s item for fans and watch enthusiasts.
When does the presale begin?
The presale for the Hockeytown Runwell 41mm watch starts on February 4. Interested customers can sign up for the presale on Shinola’s website.
Where can I purchase the watch?
A limited number of watches are available at Shinola’s Woodward and Canfield locations in Detroit. Additionally, the presale will be accessible through Shinola’s official website starting February 4.
What is Shinola’s history in Detroit?
Founded in 2011, Shinola is dedicated to revitalizing Detroit’s manufacturing heritage. The company’s watch factory, located in the historic Argonaut Building, employs skilled artisans who hand-assemble timepieces, contributing to the city’s economic resurgence.
What is the significance of the silver accent at the 11 o’clock position?
The silver accent at the 11 o’clock position on the Hockeytown Runwell 41mm watch honors the Detroit Red Wings’ 11 Stanley Cup victories, celebrating the team’s rich history and achievements.
Key Features of the Hockeytown Runwell 41mm Watch
| Feature | Description |
|---|---|
| Design | Cardinal red dial with bespoke numerals and “Hockeytown” replacing “Detroit” under the Shinola logo. |
| Accents | Silver accent at the 11 o’clock position commemorating the Red Wings’ 11 Stanley Cup victories. |
| Caseback | Custom caseback featuring the Winged Wheel within the Hockeytown Centennial logo. |
| Edition | Limited to 500 pieces, each priced at $750. |
| Availability | Presale begins February 4; select watches available at Shinola’s Woodward and Canfield locations in Detroit. |
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DETROIT STAFF WRITER The DETROIT STAFF WRITER represents the experienced team at HEREDetroitMI.com, your go-to source for actionable local news and information in Detroit, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Movement Electronic Music Festival, Detroit Grand Prix, and America's Thanksgiving Parade. Our coverage extends to key organizations like the Detroit Regional Chamber and Focus HOPE, plus leading businesses in automotive and healthcare that power the local economy such as General Motors, Ford Motor Company, and Henry Ford Health. As part of the broader HERE network, including HEREGrandRapids.com, HERENorthville.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
