News Summary
Vernors, the iconic beverage brand, is introducing a limited-edition Boston Cooler flavor this summer. A unique blend of vanilla ice cream and Vernors’ ginger soda, the drink is available from July to September 2023 in Michigan and Toledo, Ohio. This release taps into current trends in beverage consumption and celebrates the historical roots of the Boston Cooler drink, which originated in the 1800s. The offering aims to attract loyal customers and newcomers alike, providing a refreshing option during the warm summer months.
Detroit, Michigan
Vernors, a well-known brand in the beverage industry, is set to launch a limited-edition flavor called the Vernors Boston Cooler. This new product will be available exclusively from July through September 2023. The Boston Cooler flavor blends the creamy goodness of vanilla ice cream with the signature taste of Vernors’ ginger soda, creating a unique beverage experience for fans of the brand.
The announcement of this new flavor comes from Keurig Dr Pepper, the parent company of Vernors. The Boston Cooler will not be sold in traditional can or bottle formats but will instead be released in 12-packs, 20-ounce bottles, and 2-liter bottles. However, availability is limited to Michigan and the Toledo, Ohio area, making this an exclusive offering for consumers in these regions.
Market Trends in Beverage Consumption
The Director of Brand Marketing at Keurig Dr Pepper, Kevin Schmitz, highlighted ongoing trends in beverage consumption that influence new product launches. According to a recent Trend Report by Keurig Dr Pepper, approximately 44% of Americans try new beverages each month. This statistic is particularly notable among younger adults, who exhibit a greater interest in exploring diverse flavors.
Schmitz emphasized the necessity of innovating and introducing new flavors to cater to the evolving preferences of consumers, especially as they seek variety in their drink choices. With the release of the Boston Cooler, the company aims to tap into this growing trend and provide customers with an enjoyable and nostalgic taste experience.
Historical Context of the Boston Cooler
The origins of the Boston Cooler drink date back to the 1800s in the Detroit area, where it was created as a delightful treat combining Vernors ginger soda and vanilla ice cream. This nostalgic beverage has remained a beloved choice for many Michiganders over the years. By introducing a limited-edition version, Vernors is not only celebrating this classic drink but also reconnecting with its local roots and heritage.
Consumers are encouraged to serve the Boston Cooler flavor chilled or as a float over vanilla ice cream, offering a refreshing way to enjoy the product during the hot summer months. As interest in flavor innovation continues to rise, Vernors hopes that the Boston Cooler will engage both loyal fans of the brand and new customers looking to try something different.
The limited-time offering is a strategic move to capitalize on the warm weather and festivities of the summer season while fostering brand loyalty among consumers. As the release date approaches, anticipation is expected to grow among fans, and the Boston Cooler may become a popular choice for summer gatherings and celebrations.
In conclusion, the Vernors Boston Cooler represents a blend of historical significance and contemporary consumer trends, making it a noteworthy event in the beverage landscape for summer 2023. As it becomes available in Michigan and Toledo, Ohio, residents are excited to experience this special flavor.
Deeper Dive: News & Info About This Topic
- Detroit Free Press
- MLive
- Click On Detroit
- Google Search: Vernors Boston Cooler
- Wikipedia: Ginger Ale
