Detroit, Michigan, January 9, 2026
The upcoming Detroit Auto Show will feature innovative attractions, including the Michigan Overland Adventure and the Visit Detroit Interactive Experience. These additions aim to highlight both the local automotive heritage and the community’s spirit of resilience and entrepreneurship. Running from January 14 to 25, the show will also provide a platform for local businesses, enhancing their visibility and fostering economic growth while inspiring future leaders in the automotive sector.
Detroit, Michigan – The upcoming 2026 Detroit Auto Show promises to be an exciting event for automotive enthusiasts and families alike, scheduled from January 14 to 25 at Huntington Place. The show will introduce two new immersive experiences: the Michigan Overland Adventure and the Visit Detroit Interactive Experience. These attractions not only highlight Detroit’s rich automotive tradition but also resonate with the community’s ongoing narrative of innovation and resilience.
Local entrepreneurship in the auto industry continues to thrive, spurred on by an increasing demand for unique and experiential products. Events like the Detroit Auto Show illustrate how streamlined regulations and a supportive community enable businesses to showcase their innovations, cater to diverse interests, and foster potential economic growth. The new features at the auto show underlining overlanding and interactive learning experiences signal a crucial opportunity for both businesses and communities to connect and inspire.
As the Detroit Auto Show gears up for its 2026 edition, it not only emphasizes the importance of the automotive sector to the state’s economy but also acts as a platform for local entrepreneurs to shine. By embracing new trends in outdoor exploration and interactive educational experiences, the auto show is becoming a springboard for Michigan’s future leaders in automotive and mobility.
Michigan Overland Adventure
The Michigan Overland Adventure is set to transform part of the show floor into an exhilarating overland showcase. This feature will display an array of custom-built trucks, off-road SUVs, and essential expedition gear. Recognizing the growing interest in adventure and exploration, companies like Ford, Chevrolet, and Toyota will exhibit vehicles that epitomize strength and durability, designed for the adventurers among us. This section aims to immerse attendees into the adventurous world of overlanding, highlighting the capability and freedom that these vehicles can provide.
Visit Detroit Interactive Experience
Located in the Atrium at Huntington Place, the Visit Detroit Interactive Experience is a family-friendly attraction that aims to inspire curiosity and creativity in young minds. Through hands-on activities, engaging exhibits, and simulators, visitors will be able to experience Michigan’s stunning outdoor environment right in the heart of the city. This initiative not only aims to entertain but also to ignite the passions of the next generation of automotive and mobility leaders, crucial for driving the industry’s future forward.
Additional Highlights
- The Gallery Fundraiser: January 13, 2026
- Media & Industry Days: January 14–15, 2026
- Charity Preview: January 16, 2026
- Public Show: January 17–25, 2026
As excitement builds ahead of the event, tickets for the Detroit Auto Show are available through the official website, allowing attendees to witness first-hand the innovations and experiences waiting for them this January.
Background
The Detroit Auto Show, formerly known as the North American International Auto Show (NAIAS), is a cornerstone event in the automotive landscape of North America. It draws both national and international attention, serving as a significant platform for manufacturers to unveil their latest innovations and for visitors to connect with the evolving automotive culture.
Frequently Asked Questions (FAQ)
What are the dates for the 2026 Detroit Auto Show?
The 2026 Detroit Auto Show is scheduled from January 14 to 25 at Huntington Place in Detroit, Michigan.
What is the Michigan Overland Adventure?
The Michigan Overland Adventure is an immersive feature at the Detroit Auto Show that showcases custom-built trucks, off-road SUVs, and expedition equipment designed for exploration. It aims to immerse attendees in the world of overlanding, emphasizing capability, durability, and freedom.
What is the Visit Detroit Interactive Experience?
The Visit Detroit Interactive Experience is a dynamic, family-friendly showcase located in the Atrium at Huntington Place. It features hands-on activities, exhibits, and simulators, offering visitors a taste of Michigan’s great outdoors in the heart of the city. The experience is designed to inspire the next generation of automotive and mobility leaders.
How can I purchase tickets for the Detroit Auto Show?
Tickets for the Detroit Auto Show are available at the official website.
Key Features of the 2026 Detroit Auto Show
| Feature | Description |
|---|---|
| The Gallery Fundraiser | January 13, 2026 |
| Media & Industry Days | January 14–15, 2026 |
| Charity Preview | January 16, 2026 |
| Public Show | January 17–25, 2026 |
| Michigan Overland Adventure | Immersive showcase of off-road vehicles and equipment |
| Visit Detroit Interactive Experience | Family-friendly showcase with hands-on activities and exhibits |
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Author: STAFF HERE DETROITMI WRITER
DETROIT STAFF WRITER The DETROIT STAFF WRITER represents the experienced team at HEREDetroitMI.com, your go-to source for actionable local news and information in Detroit, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Movement Electronic Music Festival, Detroit Grand Prix, and America's Thanksgiving Parade. Our coverage extends to key organizations like the Detroit Regional Chamber and Focus HOPE, plus leading businesses in automotive and healthcare that power the local economy such as General Motors, Ford Motor Company, and Henry Ford Health. As part of the broader HERE network, including HEREGrandRapids.com, HERENorthville.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
