Detroit Lions and Meijer Launch Collectible Flag Program

News Summary

The Detroit Lions and Meijer kick off the second year of their collectible flag program to combat food insecurity in Michigan. Priced at $15 each, proceeds support the Detroit Lions Foundation, enhancing food access in local communities. The limited-edition flags are available starting September 10 at Meijer stores, continuing the organizations’ commitment to addressing food access needs, especially during Thanksgiving. This partnership also includes meal kit distributions and reflects a broader strategic collaboration, strengthening community relations while fostering fan engagement.

Detroit — The Detroit Lions and Meijer have officially announced the launch of the second year of their collectible flag program, designed to combat food insecurity throughout Michigan. This initiative aims to support local communities by raising funds to enhance access to food for those in need.

Starting on Wednesday, September 10, these collectible flags will be available for purchase at all Meijer stores across Michigan. Each flag is priced at $15 and can be bought alongside any in-store purchase. All proceeds from the sales will be directed to the Detroit Lions Foundation, ensuring that the funds raised go directly towards improving food access in communities across the state.

The collectible flags feature a new limited-edition design each year, creating a sense of exclusivity and excitement among fans and supporters of the program. This initiative first launched in December 2024, highlighting the ongoing commitment of both the Lions and Meijer to address food access needs in the region.

Roxanne Caine, the Vice President of the Detroit Lions Foundation and Community Relations, expressed enthusiasm about the partnership with Meijer. The collaboration allows fans not only to show their support for the team but also to contribute positively to local communities facing food insecurity issues.

Meijer’s Director of Community Partnerships and Giving, Melissa Conway, emphasized the vital role that community support plays in tackling these challenges. The partnership between Meijer and the Detroit Lions goes beyond the collectible flags, as both organizations engage in various initiatives throughout the year aimed at improving food access.

Traditionally, during the Thanksgiving season, the Lions and Meijer collaborate to pack and distribute meal kits to families in need, further demonstrating their commitment to addressing food insecurity. Meijer has served as the exclusive grocery partner of the Detroit Lions since July 2024, and this strategic partnership has continually sought innovative solutions to support local communities.

Additionally, the partnership has included prominent naming rights for the Lions’ training facility, which is now recognized as the “Meijer Performance Center.” This collaboration reflects the broader scope of Meijer and Lions’ multi-year strategic activities, which also include a recent partnership with Bundesliga club 1. FC Köln.

As part of their efforts to strengthen community relations, the Lions have also made significant updates to their organization. This includes welcoming TV play-by-play announcer Jason Benetti and radio analyst T.J. Lang to their preseason broadcast team. The Lions’ 2025 Training Camp is set to open at the Meijer Performance Center on July 26, showcasing their ongoing focus on development and community engagement.

Looking ahead, the Lions’ 2025 regular season schedule will feature 12 nationally-televised games and five prime-time broadcasts, as well as hosting the Los Angeles Chargers during the Hall of Fame Game on July 31, 2025, in Canton, Ohio. Additionally, the Lions recently signed safety Kerby Joseph to a contract extension through the 2029 season, underscoring their commitment to building a strong team for the future.

In summary, the partnership between the Detroit Lions and Meijer not only aims to enhance fan engagement through collectible flags but also represents a concrete step in tackling food insecurity throughout Michigan. With dedicated efforts from both organizations, there is hope for greater food access for communities statewide, reinforcing the importance of teamwork both on and off the field.

Deeper Dive: News & Info About This Topic

• MSN News
• Wikipedia: Food Insecurity
• Detroit Lions Official Website
• Google Search: Detroit Lions Meijer food insecurity
• Fox 2 Detroit
• Google Scholar: food access programs Michigan
• Bridge Detroit
• Encyclopedia Britannica: Food Deserts
• Michigan Chronicle
• Google News: Michigan food banks shortages