Detroit, January 22, 2026
The Detroit Metropolitan Wayne County Airport has rolled out the Small Business Operators Arriving Ready (SOAR) program to support local entrepreneurs by offering them opportunities to operate specialty retail stores in the Evans Terminal. Set to begin soon, the initiative aims to enhance the airport offerings with a range of locally owned businesses, providing exposure to thousands of travelers every day. The program includes outreach events and workshops to equip entrepreneurs with the knowledge to succeed in the airport environment and boost economic development.
Detroit Launches SOAR Initiative to Support Local Small Businesses
Detroit Metropolitan Wayne County Airport (DTW) has introduced the Small Business Operators Arriving Ready (SOAR) program, aiming to provide local entrepreneurs with opportunities to operate specialty retail stores within the airport’s Evans Terminal. This initiative seeks to enhance the airport’s concessions by offering travelers a diverse range of locally owned businesses.
Program Details
Starting February 13, 2024, the SOAR program will select two small business owners to manage their specialty retail concepts in the Evans Terminal. This exposure allows businesses to showcase their products to thousands of domestic and international travelers daily. The program is designed to empower entrepreneurs by providing them with the necessary training and resources to succeed in the airport environment. Interested business owners are encouraged to attend the SOAR Outreach Event on February 13, 2024, at the WCCCD Ted Scott Campus in Belleville, Michigan. Registration begins at 8:30 a.m., and attendees are asked to RSVP by February 9, 2024. Following the outreach event, an informational workshop will be held on February 19, 2024, to guide participants through the Request for Proposals (RFP) process and offer insights into operating a business at DTW. Both events aim to equip entrepreneurs with the knowledge and skills needed to thrive in the airport’s dynamic setting.
Background
The SOAR program was conceived by Renata C. Evans, the First Lady of Wayne County, who recognized the importance of supporting small businesses and providing them with avenues for growth. As a former small business owner, Mrs. Evans understood the challenges entrepreneurs face and the significance of offering them opportunities to expand their reach. The Wayne County Airport Authority, led by CEO Chad Newton, is committed to investing in local communities and fostering economic development through initiatives like SOAR. By integrating local businesses into the airport’s operations, DTW aims to reflect the unique offerings and flavors of the Detroit metropolitan area, enriching the travel experience for passengers and supporting the region’s economy.
Additional Support for Small Businesses in Detroit
Beyond the SOAR program, Detroit has implemented several initiatives to bolster its small business ecosystem. The Detroit Means Business coalition, comprising private, public, and philanthropic partners, has launched a bid process to provide consulting and support services to local entrepreneurs. This effort aims to empower small businesses by offering tailored assistance to meet their professional needs. Additionally, the Detroit Economic Growth Association (DEGA), in collaboration with organizations like Build Institute, ProsperUs, and the Metro Detroit Black Business Alliance, has been awarded a $3.4 million grant to establish up to 25 entrepreneurial hubs across Detroit neighborhoods. These hubs will offer coaching, training, networking opportunities, and other resources to help aspiring entrepreneurs and small business owners start and grow successful companies.
Conclusion
The launch of the SOAR program at Detroit Metropolitan Wayne County Airport represents a significant step toward integrating local small businesses into the city’s economic landscape. By providing entrepreneurs with access to a global audience and essential resources, Detroit is fostering a more inclusive and resilient economy that benefits both business owners and the community at large.
FAQ
What is the SOAR program?
The Small Business Operators Arriving Ready (SOAR) program is an initiative by Detroit Metropolitan Wayne County Airport (DTW) to offer local entrepreneurs the opportunity to operate specialty retail stores within the airport’s Evans Terminal, allowing them to showcase their products to a global audience.
When does the SOAR program begin?
The SOAR program is set to launch on February 13, 2024, with an outreach event scheduled for that date and an informational workshop on February 19, 2024.
How can I participate in the SOAR program?
Interested business owners can attend the SOAR Outreach Event on February 13, 2024, at the WCCCD Ted Scott Campus in Belleville, Michigan. Registration begins at 8:30 a.m., and attendees are asked to RSVP by February 9, 2024. Following the outreach event, an informational workshop will be held on February 19, 2024, to guide participants through the Request for Proposals (RFP) process and offer insights into operating a business at DTW.
Who conceived the SOAR program?
The SOAR program was conceived by Renata C. Evans, the First Lady of Wayne County, who recognized the importance of supporting small businesses and providing them with avenues for growth.
What other initiatives support small businesses in Detroit?
Detroit Means Business, a coalition of private, public, and philanthropic partners, has launched a bid process to provide consulting and support services to local entrepreneurs. Additionally, the Detroit Economic Growth Association (DEGA), in collaboration with organizations like Build Institute, ProsperUs, and the Metro Detroit Black Business Alliance, has been awarded a $3.4 million grant to establish up to 25 entrepreneurial hubs across Detroit neighborhoods, offering coaching, training, networking opportunities, and other resources to help aspiring entrepreneurs and small business owners start and grow successful companies.
Key Features of the SOAR Program
| Feature | Description |
|---|---|
| Program Name | Small Business Operators Arriving Ready (SOAR) |
| Launch Date | February 13, 2024 |
| Location | Evans Terminal, Detroit Metropolitan Wayne County Airport (DTW) |
| Number of Businesses Selected | Two small business owners |
| Program Objectives | Provide local entrepreneurs with opportunities to operate specialty retail stores within the airport, offering exposure to a global audience and supporting the region’s economy. |
| Application Process | Attend the SOAR Outreach Event on February 13, 2024, at the WCCCD Ted Scott Campus in Belleville, Michigan. Registration begins at 8:30 a.m., and attendees are asked to RSVP by February 9, 2024. An informational workshop will follow on February 19, 2024, to guide participants through the Request for Proposals (RFP) process and offer insights into operating a business at DTW. |
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