Stellantis Unveils Automotive Sponsorship for America250 Celebrations

News Summary

Stellantis NV has announced its Chrysler, Dodge, Jeep, and Ram brands as sponsors for the America250 anniversary celebrations. The brands will release limited-edition vehicles to commemorate the events, and a new ad titled ‘America Made Us’ featuring AI-enhanced voiceovers of the late Kevin Yon has launched. The initiative reflects Stellantis’s commitment to American culture and values, with a significant marketing presence during the celebrations. Other sponsors include Coca-Cola, Walmart, and Meta, as the company ramps up its advertising strategies.

Auburn Hills, Michigan – Stellantis NV has announced its Chrysler, Dodge, Jeep, and Ram brands will serve as automotive sponsors for the upcoming America250 anniversary celebrations scheduled for next year. Each of these brands is set to feature limited-edition vehicles that commemorate the America250 events, although specific details about these models have yet to be revealed.

In conjunction with this initiative, Stellantis has launched a new advertisement titled “America Made Us.” This ad emphasizes the brands’ deep roots in American culture and automotive history, drawing inspiration from the famed 2011 Super Bowl commercial “Imported from Detroit,” which highlighted the city through the lens of an iconic voiceover by Kevin Yon. Although Yon passed away in 2018, his previous recordings were enhanced with AI technology to create the voiceover for the new ad, with the consent of his family.

Olivier Francois, the global chief marketing officer of Stellantis, noted the importance of Kevin Yon’s voice in delivering the brand’s message, referring to it as legendary. As an integral part of the marketing narrative, Stellantis aims to invoke a sense of American pride through this innovative use of technology and nostalgia.

The automaker has confirmed that, among its four participating brands, three include vehicles that are assembled domestically in the United States. Notably, Chrysler’s Pacifica and Voyager minivans are manufactured in Windsor, Canada. Stellantis plans to provide a fleet of vehicles for transportation during a variety of events associated with the America250 celebrations occurring across the nation.

Additionally, the North American headquarters in Auburn Hills will be wrapped to promote the America250 celebration in advance of Memorial Day festivities. This marketing effort coincides with a broader push by Stellantis to ramp up its advertising strategies following a reduction in promotional activities earlier this year.

Aside from Stellantis, other notable sponsors for the America250 celebration include major firms such as Coca-Cola, Walmart, Meta, and Goldman Sachs, all of which also aim to engage the public in this nationwide celebration of American heritage.

Stellantis, which notably purchased Super Bowl ad space earlier this year as the only automaker to do so, has also launched a separate marketing campaign linked to the upcoming film “Mission: Impossible — The Final Reckoning.” This strategic move reflects the company’s intention to enhance its visibility and market positioning as it continues to navigate the ever-evolving landscape of the automotive industry.

In summary, Stellantis is preparing to commemorate the upcoming America250 celebrations with limited-edition vehicles, an innovative marketing campaign utilizing AI technology and nostalgic elements, and a significant presence throughout various events across the country. This initiative not only reinforces Stellantis’s commitment to American values and culture but also marks a new chapter in the company’s advertising strategy.

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Additional Resources

• Detroit News
• Wikipedia: America250
• Detroit Free Press
• Google Search: American automobile history
• Retail Customer Experience
• Encyclopedia Britannica: Artificial Intelligence
• Detroit Regional Chamber
• Google News: AI in automotive industry