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Todd Greiner Farms Transitions Business Model in Hart, MI

Aerial view highlighting the beautiful farmland of Todd Greiner Farms

News Summary

Todd Greiner Farms in Hart, MI, is undergoing a significant transformation after 30 years in the agriculture sector. The farm is reducing its acreage and shifting its focus to sales and marketing, while also auctioning parcels of farmland and equipment. The real estate auction is scheduled for March 7, 2025, with a follow-up equipment auction on March 8, 2025. Despite selling off a large portion of land, the farm will continue growing asparagus and select fruit crops, enriching their ties to local agriculture.

Big Changes Ahead for Todd Greiner Farms in Hart, MI!

Hart, MI is buzzing with excitement as Todd Greiner Farms gears up for a major transition that will reshape how they operate after an impressive 30 years of cultivating fruits and vegetables. This iconic farm has made a name for itself, primarily focusing on delectable Michigan asparagus, pumpkins, and other vibrant produce, but now they’re putting on a new hat – sales and marketing!

What’s Happening?

As Todd Greiner Farms shifts its business approach, they’re deciding to reduce their total acreage and forgo farming over 900 acres of farmland. This change is all about making smart investments and providing more valuable opportunities for Michigan’s hardworking growers.

What’s Up for Auction?

In tandem with this exciting transition, the farm is opening up its land for auction, which includes breathtaking parcels of farmland dedicated to:

Sweet cherries
Tart cherries
Apples
Vegetables
Migrant housing

The live real estate auction is set to take place on Friday, March 7, 2025, at 11:00 AM, at 5185 N. Oceana Drive, Hart, MI. The expansive farmland will be divided into 21 parcels, allowing prospective bidders to get a slice of this agricultural treasure!

Get Ready to Bid!

For those interested in participating, don’t miss out! You can sign up for online auction participation by reaching out at (616) 538-0367 ext. 1117. Once you’re in, you’ll navigate this golden opportunity alongside fellow enthusiastic bidders.

Not Just Land, But Equipment Too!

But wait, there’s more! Following the real estate auction, Todd Greiner Farms is hosting a second auction chock-full of equipment goodies. On Saturday, March 8, 2025, at 10:00 AM, you can check out:

Over 30 tractors
More than 30 trucks and trailers

This auction will take place at 1938 W. Jackson Road, Hart, MI, and for those who can’t make it in person, online bidding will be available through Proxibid.com and EquipmentFacts.com. So, whether you’re a seasoned farmer or just getting started, there’s something for everyone!

The Road Ahead

Although Todd Greiner Farms is selling off a significant portion of its land, the team will continue to grow asparagus and select fruit crops. This commitment to agriculture will help maintain ties with local farming traditions and ensure the farm remains a staple in the community. The plan is to ramp up their sales and marketing efforts to showcase the exceptional Michigan-grown products that consumers love.

The Bigger Picture

With an aim to enhance their sales and marketing program, Todd Greiner Farms is determined to provide year-round opportunities for Michigan asparagus and other fabulous local produce. This expansion includes plans to enrich their team with experienced professionals who can improve the overall service to both growers and buyers.

This bold new direction is not just about business; it’s about supporting Michigan growers in a constantly evolving market and promoting top-tier Michigan products everyone can be proud of. Exciting times are ahead for Hart, MI, as the community watches Todd Greiner Farms lead the charge into this fresh chapter!