C-Suite Interview: Todd Hunnicutt of Real Internet Sales on Why AI Is Rewriting the Rules of Marketing
DETROIT, MI — When a customer asks ChatGPT “who’s the best roofer in Detroit” or types “best Metro Detroit wedding photographer” into Google’s AI Overview, the answer that comes back isn’t pulled from a Yellow Pages ad or a Google Ads bid. It’s synthesized by a large language model citing whatever sources the model trusts. […]